Candyce Marsh Racing has unique marketing opportunities and wants to be your vehicle to continued marketing success.

If you are interested in partnering with Candyce. Please send sponsorship inquired to: sponsorships@candycemarsh.com

Drag Racing 101

Championship drag racing displays the fastest racecars in the world. A drag race is an acceleration competition, where two racecars start from a dead stop and accelerate down the quarter mile (1320 feet). This series of events occurs until there is one driver is remaining, the winner.

Why Drag Racing?

An All-American Sport, IHRA and NHRA Championship drag racing gives benefits to sponsors that are not available through other sports promotions.

• Unlimited access to the pit area is the landmark of championship drag racing. Drag racing allows close face-to-face interaction between the sponsors, drivers, crews, and fans, where fans are eager to support the sponsors that support their sport.
• A first-class showcase to display your product without the blur of consumer clutter.
• Execute first-class corporate hospitality in a wholesome, team-inclusive sports environment.

The following are some market demographics of the consumers that attend IHRA motorsports events.

Age Demographics:
61% are between the ages of 18-34
30% are between the ages of 35-54

Brand Loyalty Demographics:
73% of IHRA spectators are brand loyal (as compared to)
38% of NBA spectators being brand loyal
36% of NFL spectators being brand loyal

Gender Demographics:
66% are Male
34% are Female
Female interest is increasing each year.

Economic Demographics:
38% fall in the $30,000 to $39,999 income bracket
21% fall in the $40,000 to $49,999 income bracket
12% fall in the $50,000 or greater income bracket

Lifestyle Demographics:
77% Own a Computer
61% Are Connected to the Internet
61% Own a Cell Phone
94% Purchase Soft Drinks
79% Own a Car Stereo
87% Have Cable or Satellite TV
92% Own a Camera
32% Plan to buy a car within the next 12 months

The diversity embodied by Candyce Marsh gives her the ability to reach a variety of demographics that have tremendous spending power.

Women’s Spending Power
In the U.S., women control far more money than they ever have in history—$7 trillion in consumer and business spending combined, to be exact—a number that exceeds Japan’s economy. (Sept. 30 2005, The Power of the Purse)

Minority Spending Power
In 2010, the combined buying power of African Americans, Asians, and Native Americans will be $1.7 trillion—more than triple its 1990 level of $454 billion— which amounts to a gain of $1.2 trillion or 268 percent. (Selig.UGA.edu)