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Journal 08.01.07

Hello ALL,

This journal entry is somewhat different. I enjoyed my time with the Girl Scouts last week in Ohio. I will fill you in on the details and should have some pictures soon!

I wanted to take this journal entry to talk about the value of Candyce Marsh Racing and professional drag racing! ;-)

As passionate as I am about racing, there is some data that speaks to the value of professional drag racing and the opportunities, venues, and excitement Candyce Marsh Racing has to offer.

Candyce Marsh provides a tremendous value that companies and investors can generate a return on investment through sponsorship, co-branding, and personal service agreements.

What values does Candyce Marsh have?

  • Invest in a story that resonates with all people
  • Exploit the WOW factor with a career story and a face that no one will easily forget
  • Leverage the off track media opportunities and create new revenues streams by targeting key demographics that have tremendous spending power.
  • Women's Spending Power-In the U.S., women control far more money than they ever have in history-$7 trillion in consumer and business spending. (Sept. 30 2005, The Power of the Purse)
  • Minority Spending Power-In 2010, the combined buying power of African Americans, Asians, and Native Americans will be $1.7 trillion. (Selig.UGA.edu)
  • Kids Spending Power- Kids from the age of 3 to 11 in the U.S. have a combined purchasing power of $18 billion; that amount is expected to reach $21.4 billion by 2010.(Packaged Facts, May 2006)

Never thought about professional drag racing you should!

  • Professional drag racing is the fastest growing form of motorsports providing millions of new and untapped consumers
  • Break your brand out of the blur of consumer clutter, differentiate your product and create a platform that draws attention in a sea of corporate displays and promotions
  • Your competitors are already here- UPS, Honeywell, Budweiser, Coca-Cola North America, and Helen of Troy, just to name a few
  • Effective spending alternative to NASCAR, that can generate a substantial ROI
  • Enjoy the consumer loyalty of motorsports~ it is greater NFL, the Olympics, and NBA.
topCopyright 2006 Candyce Marsh Racing